‘HAUS 0 10 10 10 1’ symbolizes Gentle Monster’s new direction on Future Retail. ‘01’ is a quantum mechanical concept that represents a direction towards the future; ‘HAUS’ signifies the gathering place of multiple brands that constitute Future Retail. Following HAUS DOSAN, which opened in February 2021, the newly opened HAUS NOWHERE will present Gentle Monster and its singular worldview, along with tamburins, a fragrance brand that ardently explores scents, and Nudake, a dessert brand that embodies new fantasies